This business plan is intended solely for informational purposes to assist in determining if you with a due-diligence investigation of this project. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information.
The financial projections that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are of course not guaranteed. The contents of this plan are confidential and are not to be reproduced with express written consent.
1.0 Executive Summary
D-Adel Event and Entertainment is an Event Management company that uses modern methods and techniques in processing and packaging high quality Occasion, parties and events, giving taste, class, excellence and satisfaction to its customers.
D-Adel Event and Entertainment’s main goal is to provide a quality Occasion, parties and events for our consumers in a way that is more sustainable, and more cost effective than our competitors. We will be able to supply them with Occasion, parties and events which is much cheaper than competitors through our modern method on a commercial basis.
We will operate from Sabo Oke Area, Ilorin South LGA of Kwara State which will encompass multiple large outlying apartments for admin, lounge, storage, etc. Reasons behind this choice in location are detailed in our Impact Analysis Report. This facility will serve as a major event management firm for individuals, schools, banks and organizations, giving them great taste and satisfaction.
Our unique selling point of producing more environmentally friendly, high quality programs and logistics affordability will be the driving force behind generating interest and sales from consumers. Their policies to use more environmentally friendly Occasion, parties and events services will ensure their repeat business, which our business will rely upon.
The plan is based on more than 5 years of experience in Event Management. It is highly focused and promises to follow a path of prosperity for its owners and staff. The projections contained herein are authentic and will be used as the budget for the business.
D-Adel Event and Entertainment will show a profit within 20 months, and will increase sales and profits each year thereafter.
The marketing research and tailored marketing strategy described in this business plan will result in after-tax profits of ₦18,000,000 in Year 1 and increasing to nearly ₦35,000,000 in after-tax profits within three years, despite significant new advertising and renovation expenses.
We have identified the following objectives to pursue in the upcoming years:
- Become a major player in Event management.
- Have our business be the go-to place to purchase cheap and environmentally services.
- Reach profitability within 24 months from when we start full production.
- Expand our customer base through direct referrals and aggressive direct sales.
- Expand our product line gradually, based on customer requests.
- Expand the types of services offered to our customers, as their desires are identified.
Our mission is to meet customers’ increasing demands for a more sustainable events planning and management by providing them with a clean, well decorated and cozy environment for occasions, parties and events.
We will offer all of our customers the direct personal attention they deserve. Our commitment to customer service and satisfaction assures us that our customers are 100% satisfied with our services.
1.3 Keys to Success
Our keys to making this venture a success is:
- Maintaining our core-values to only provide a more sustainable quality to the Occasion, parties and events produced by competitors.
- Maintain low operating costs.
- Keep the supply chain to a minimum number of steps to ensure convenience for our target market.
- Product freshness and quality.
- Constant research of industry to keep knowledgeable of market needs.
- Management: products delivered on time, professional customer service, managing budgets.
- Constant evaluation of strengths and weaknesses with adjustments made as warranted.
2.0 Company Summary
The company is a startup that is to be located in Sabo Oke Area, Ilorin, Kwara State.
The community is known for its wealth of African culture and heritage. The location of the Event Planners is big, measuring about 12-15 plots. In the land, we would erect a building which will serve as a hall for our decoration materials and equipment materials. There will be less transport cost since we will have special vehicles which we will use for our service delivery.
The team has spent, in total, hundreds of man hours in the research and the development of the product and the method of preparation and preservation that will bring high ROI.
To date we have studied and developed a fully functional method to produce high quality and world class programs for different kind of Occasions, parties and events.
As a team largely composed of personnel who are experienced and educated in the field of Event Management, together we form a powerful unit.
2.1 Company Ownership
The company is 100% own by Ishiba D-Adel Cluster.
2.2 Company’s Board Of Directors
|BOARD OF DIRECTORS|
2.3 Location and facilities
The facility is expected to be located at Sabo Oke Area, Ilorin, Kwara State.
We are trading from this spot because is it a great place to reach our target market. We think the population base is large enough for our business and it has a stable economic base that ensures healthy environment for the products. Also we think it is a spot that could tap a healthy workforce. We also considered pedestrian traffic and we think a large percentage of them are potential customers.
2.4 Start-Up Summary
This section of the plan shows projected startup costs.
Start-up expenses for D-Adel Event and Entertainment include initial insurance payments covering both general liability and product liability, pre-launch marketing to cover flyers, a direct mail campaign, and advertisements in local papers, the development of a website for customer interaction, and the normal legal expenses for consultation and permitting. Other current assets include office, lounge, kitchen and store furniture, shelving, a computer, phone system, and tools. Long-term assets include the land, building, equipment, delivery van among others.
We are hoping to get grant of ₦2,000,000,000 from you. From our analysis, we are looking at a total startup budget of ₦2 Billion. Details are provided in the tables below.