Rebranding: MTN Unveils New Official Website URL

As part of its rebranding process to Nigerianize the brand, Telecommunication giant, MTN has launched  new website URL.

It was just last month (February 27), the company unveiled a new logo. According to the company regarding its rebranding process;

“MTN Group’s Ambition 2025, aimed at ‘Leading digital platforms for Africa’s progress’ has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.

“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.”

MTN said the new look aligns with their evolution from a telecommunications company to a technology company.

MTN Website URL Change

As earlier stated, this was done as part of the brand refresh to Nigerianize the brand. Below is the new URL.

OLD URL: www.mtnonline.com

NEW URL: www.mtn.ng

However, as at the time of filing this report, the new website was still redirecting to the old URL. This is actually expected since it is still a process. As time goes on and customers gets use to the new URL, it will be the standard URL.

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